AHIRAIN was born in 2016 from the idea of three young Tuscan entrepreneurs, siblings Azzurra and Giampaolo Morelli with Andrea Pucci: that of bringing to life a new project which would represent an innovative proposal on the Italian clothing scene. So not only outerwear, but also garments aimed at “universal travelers”, to whom AHIRAIN wants to offer a personal style, setting new goals to find a meeting point between fashion contents and new technologies.