Born and raised in Italy within an extended family of made-to-measure tailors, Giovanni Bedin rapidly developed a deep feeling for creativity and Couture Savoir Faire. After completing his studies at the school of Chambre Syndicale de la Couture Parisienne, Giovanni enters the design studio of Karl Lagerfeld first and then move to Mugler before working on the relaunch of House of Worth in 2010. His namesake Couture collection debuts in September 2017 during Paris Fashion Week and immediately encounters the unanimous attention of press and buyers. The style of Giovanni Bedin is strong and precise. The design is pure and clean. Collections offer models for daytime, cocktail and for evening with details that highlight both the mastery of Italian craftsmanship and the designer’s eyes for beauty.
AHIRAIN was born in 2016 from the idea of three young Tuscan entrepreneurs, siblings Azzurra and Giampaolo Morelli with Andrea Pucci: that of bringing to life a new project which would represent an innovative proposal on the Italian clothing scene. So not only outerwear, but also garments aimed at “universal travelers”, to whom AHIRAIN wants to offer a personal style, setting new goals to find a meeting point between fashion contents and new technologies.
Mii ist not a show trademark, Mii is the image of our life: It is creative and travelling vestiary, bubbling with ideas, joyful and optimistic, multicultural. A wardrobe that brings women, men and know-how to life. Our project is creative, social, supportive, patrimonial.